I understand how much time and effort you have put into growing your customer list to sell your goods and services. Why then would you use it to promote other people’s products? I get it. We can feel pretty protective of our hard-won buyers ... and we should be. But that doesn’t mean we can’t or shouldn't promote other people’s products and profit from it. Let me unpack this a bit more.
Think back on a time when you got into a new hobby, or when you first started building your online business. You didn’t learn from just one person, did you? You didn’t buy just one book on woodworking, or classic car restoration. You didn’t subscribe to just one magazine or YouTube channel. Instead, you bought a bunch of stuff. You bookmarked a ton of great sites, blogs, and forums. You subscribed to various newsletters and magazines. In short, you tried to learn as much as you could from as many different people or sources as possible. We all do this, including our customers. Why not help your people find what they need ... and benefit from it financially? Done right, it’s a good thing for everyone involved.
It Benefits Your Customers
Making affiliate offers to your list can be beneficial to your customers, provided you do your job to research the products, make sure they are high quality and pay attention to your audiences’ need. Think of it as vetting or screening the products and services they are considering already and presenting them with the best options. You can even take it a step further by adding special bonuses or “how-to” instructions as a bonus when they buy through your affiliate link. Another fun option is to approach the product creators to see if they are willing to set up a special coupon for your customers.
It Benefits You
This one is pretty obvious: You are going to make more money! Consider this: Your customers are going to buy from other people anyway. You may as well take a cut in the form of an affiliate commission. If you're feeling weird about taking money for a product you didn't create, think about how it benefits the people who buy through your link. You’ll quickly get over those thoughts when you start to see the affiliate commissions coming in.
It Benefits The People You Promote
The nice thing about mailing out for a product of another online marketer like yourself is that you’re helping this person out. If you have an affiliate program yourself, you know how nice it is when those surprise sales start coming in. It helps them grow their reach and gets the word out about the work they do. Ideally, it will complement yours, making this a total win-win situation.
Since you’re helping these fellow online business owners out by promoting them, they are more likely to recommend you and your products and services to their audience. That in turn benefits you again. Don’t you just love how that works out?
Who can you align yourself with to start cross-promoting and making more money while giving your customers an introduction to well-vetted tools to help them?