Category Archives: Uncategorized

Where the Sales Funnel Ends, the Customer Lifecycle Extends

The point where the customer makes up their mind and buys your product isn’t the end of your journey with them. It’s only the beginning. This is the key principle behind Customer Lifecycle Marketing. It’s an approach that builds an authentic relationship with customers where businesses meet their needs every step along the way. The…
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Let Your Customer Experience Evolve As A Story

Ther are two ways to share knowledge: You can PUSH information out or you can PULL them in with a story!  The best [and most memorable] way to think about the customer experience is as a story after all, that is how your customer should experience it. The story starts with their first contact with…
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Emotions in the Customer Experience Are Vital

It has been said, "People buy emotionally and justify logically!".  The journey a customer takes with your company is very emotional. Emotion plays a key role in the customer experience and you should take it into consideration when mapping and planning your customer experience. Why Emotions Are Important Emotions are important because they are most…
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