Category Archives: Relationship Marketing

Boost Your Profits With Backend Sales On Autopilot

How would you like to wake up to sales notifications every morning ... or have them pop up in your inbox throughout the day, whether you’re working or not? Today we discuss how to make that happen without a ton more work on your end. Best of all, this is a system you’ll set up…

The Value of Your Customer List

You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have already spent money with you. And guess…

Engagement: The Hub of Customer Lifecycle Marketing

Customer Lifecycle Marketing is a model centered around engagement. It involves three phases – Attract, Motivate, Delight – with engagement at its core. As you go about meeting your customers wherever they are in their buying journey, and addressing their needs, you need to keep them engaged. You can do this by inspiring them to…

Make The Relationship Matter

Many people in business would be surprised to discover that, despite every company’s claims of giving great customer service,  that alone is no longer enough!  That’s right … it’s not enough!  Consumers and other businesses that are on your client roster [rightfully] expect that you will be available to answer questions, advise them of upcoming…

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