Category Archives: Relationship Marketing

Two Emails Your Customers Should Get From You

As an online marketer, you spend a lot of time and effort writing emails. You email your list, you email your customers, you email affiliates, you email potential JV partners, the list goes on and on. In short, a big part of your online marketing efforts is writing emails. It’s always been that way and…
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Boost Your Profits With Backend Sales On Autopilot

How would you like to wake up to sales notifications every morning ... or have them pop up in your inbox throughout the day, whether you’re working or not? Today we discuss how to make that happen without a ton more work on your end. Best of all, this is a system you’ll set up…
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The Value of Your Customer List

You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have already spent money with you. And guess…
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Engagement: The Hub of Customer Lifecycle Marketing

Customer Lifecycle Marketing is a model centered around engagement. It involves three phases – Attract, Motivate, Delight – with engagement at its core. As you go about meeting your customers wherever they are in their buying journey, and addressing their needs, you need to keep them engaged. You can do this by inspiring them to…
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