Category Archives: Client Experience

Customer Lifestyle Marketing: A Good Approach to Managing Relationships

“There is only one boss: The Customer. And (s)he can fire everyone in the company, from the chairman on down, simply by spending their money somewhere else.” Sam Walton Customer Lifecycle Marketing is an approach to managing your relationships with your customers that visualizes the entire experience a person has with your business from the…

Are Your Customers Vacationing With Your Competition?

What happens if a customer's experience with your company isn't aligned with your stated core values? It usually results in the customer heading somewhere else. Let's say that a customer buys from a company's whose stated core value is to put the customer first always. There's a problem with the product the customer bought but…


Jeff Bezos, CEO of Amazon, says, "Your brand is what people say about you when you're not in the room." The best way to control that narrative is to have a quality branded experience your customers can count on, after all, you've worked hard to establish your brand. It's what tells your customers: "This is…

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