Category Archives: Client Experience

The Benefit Of Making Affiliate Offers To Your Customers

I understand how much time and effort you have put into growing your customer list to sell your goods and services. Why then would you use it to promote other people’s products? I get it. We can feel pretty protective of our hard-won buyers ... and we should be. But that doesn’t mean we can’t…

Preferred Customer Program Perks

Your customer list is a valuable asset. These are the people whose trust you’ve already earned. Keep that in mind as you promote ... and be protective of your loyal fans. When you are coming out with a new product, they should be your first stop. In other words, make sure you always promote new…

The Value of Your Customer List

You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have already spent money with you. And guess…

Engagement: The Hub of Customer Lifecycle Marketing

Customer Lifecycle Marketing is a model centered around engagement. It involves three phases – Attract, Motivate, Delight – with engagement at its core. As you go about meeting your customers wherever they are in their buying journey, and addressing their needs, you need to keep them engaged. You can do this by inspiring them to…

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