The hardest part of selling online is finding customers and getting them to make that first purchase with you. It takes the most time, effort, and nurturing. You have to work hard to build a relationship with these people so they begin to know, like and trust you. Once that’s done, and they buy the product, the hardest part is over. They’ll be happy to buy from you again and again, provided your products are good. Yet so many of us are solely focused on marketing to potential customers when we could be increasing our profit margins greatly by making offers to existing customers.
Of course this is hard when you are first starting out. If you only have one product, you can’t really get your customers to buy something else from you ... and that’s ok. We all have to start somewhere. I do however encourage you to set aside a little time each week to work on developing a related product. Think about what your customers will need next or what else they could use to help them reach their ultimate goal. Keep adding new related products to the mix while also focusing on bringing in new customers on a regular basis. That’s where steady growth and income happens.
As you launch each new product, you will make more and more cross sales. At least a portion of people who bought product A will also buy product B. Then as you start to market product B outside your current customer list, new people will join the mix and they may be interested in product A. The end result is more sales and more sales per customer with each product you launch.
But that’s not the only thing you can do. If you’re ready to really step up your income, consider adding some high ticket products. One of the easiest one to put together is a bundle. Once you have a handful of products launched, bundle them together and offer that as your first higher-priced product. Even people who’ve bought one or two of them will jump on the bundle sale when you price it right and especially if you include a couple of exclusive bonuses. Who doesn't like a little something extra?
Another great option is to offer coaching or training. This works particularly well for “how-to” products. The initial offer is the ebook or training course. The high ticket product is time with you where you answer questions and guide them through consuming the information. This can be in the form of emails or instant messages, phone calls, or video conferences. You can set it up as a group coaching program where you work with a handful of people at the same time or as individual coaching sessions.
Last but not least, you may want to consider “done-for-you” services. For example, if your info product is about installing a particular software, you can offer an upsell or high-ticket service of installing and customizing it for them. The idea is that your customers go into it with the idea of doing it themselves and once they read your info, realize they’d rather pay someone to do it for them.
Think about this today and come up with at least one high-ticket idea that you can implement over the coming month. Then get it up for sale and start profiting big from your customer list.