Blog

Commit to Your Community

Right now, major brands are doing everything within their power, resources, and budgets to show a commitment to the communities that have faithfully supported them. From major hotels offering complimentary rooms to first responders and others fighting on the COVID-19 pandemic's front line, to major hygiene/beauty product companies donating millions of dollars to food relief…
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Digital Minimalism: Its Benefits

With most of the world now quarantined at home, there are many more opportunities to catch up on emails, take new courses, purchase new digital products, start a business, etc. It can very quickly become overwhelming, resulting in nothing of substance or value being accomplished. Coupled with the frustration of being unable to move freely…
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The 5 Senses Advantage For Brick and Mortar Merchants

Right now people are looking for assurance. We need to know that every essential business is using everything in their arsenal to protect us, convince us how they are the right choice to spend our money with and show us their commitment to all health/safety standards. It may sound more daunting than it really is…
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Resources and Relationships

There is something to be said about the connection between resources and relationships in business. (Actually, there is quite a bit to be said ... but for brevity's sake, we'll just hit the high points today) When a business/brand extends itself by offering valuable resources to its audience, especially those that are free, it serves…
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